Plant Forward
Discover the power of putting plants at the centre of your plate.
Plant Forward is a lifestyle that prioritises plant-based foods but does not entirely eliminate meat consumption. Whole grains, vegetables, fruits, legumes, nuts, seeds and herbs become the focal point of the meal while animal protein is consumed in smaller portions or occasionally left out.
Why? Our own research has shown that 60% of consumers want to reduce their meat intake and 62% want to eat more vegetables. It’s a major driver of today’s menus world wide.
The top 3 reasons that people are looking to go plant-forward are:
1. Health: Key concerns being weight management, heart health, more energy, longevity and looking good.
2. Food variety and cost: 35% of consumers see plant forward as a way to save money and 29% see it as an opportunity to get more variety.
3. Ethical values: 31% of millennial and generation Z’s are motivated to go plant-forward as they feel it’s more environmentally friendly and considerate of animal welfare.
There is interest from customers in embracing plants on their own merits and there’s been a shift toward celebrating delicious plant-forward cuisine, not just avoiding meat. For us, our Plant Forward approach offers endless opportunities for innovation. Taste is always the leading priority: getting the flavour profiles right. And of course, you have the healthfulness: for example, helping people eat more fresh produce and whole grains.
We’ve been continuing to grow the number of menu items where plants are the hero.
And we’re not going to stop. Join us on the journey as we explore new and exciting ways to incorporate variety in the diet and enable our plant based foods to shine.
If we’re reducing the meat content, then what are we going to do about protein?
Not a problem, we’ve got our plant hero’s:
Vegetables: spinach, kale, broccoli, sweet potatoes
Legumes: green peas, chickpeas, peanuts, soy beans, edamame
Beans: pinto, kidney, black beans
Nuts: walnuts, almonds, pistachios
Seeds: sesame, sunflower, hemp, flax, pumpkin, chia
Milk alternatives: soy, almond, cashew, hemp, rice
Grains: quinoa, bulgur, brown rice, oat bran
Meat substitutes: tofu, tempeh, seitan
Why not give Plant Forward go at home by trying our Tangy Black Bean and Chipotle Chilli?
